How to Choose Quality Link Building Services?

In today’s world, many people understand how important it is to engage in SEO optimization of websites, but few people know how to do it properly and which part link building services play here. 

Unfortunately, the competition in the market is growing in almost all niches, and it is no longer enough to just make quality content and hope that Google will move you up. If you want to be at the top in the niches you want, you’ll have to understand link building at the very least. We at Lipsmm are ready to provide you with any kind of SEO link building services, but to start with, let’s tell you all about it inside and out.

What Are Link Building Services and How Do They Affect SEO

Link building is one of the main methods of SEO website optimization, which is (very unexpectedly) about building links for your website. But what is the purpose of doing this? Let’s try to explain with an example from life.

Let’s imagine you need a dentist. A new dentistry has recently opened near your house, but you know nothing about it and there are no reviews anywhere yet. At the same time, several people you know have recommended another dentist who is far away from your home. But according to various people, he does a good job, and you will probably want to go to him, even if it is less convenient than going to a dentist near your home. 

That’s what happens with a website on the Internet. If other websites link to it, Google’s algorithms deem it more trustworthy than similar sites that no one links to. This directly affects your position at the top of Google. If your website is well optimized, has a lot of quality links, a high position in Google, and accordingly a lot of traffic, this traffic will be able to convert into your customers and bring more profits.

But if it was enough to have a bunch of random backlinks to your website to get it to the top, link building would hardly be considered an entire profession. Ideally, websites that link to you should:

1. Be relevant to your topic. Relevant links to your site still give you an advantage for SERP. For example, casino links to casinos will be better than links from food blogs.
2. Have a high domain rating (DR), as such sites are considered more credible.

But even this is not always enough to get a good link, because a “good link” means a lot of things in link building:

• Anchor text. Most often, it reflects the content of the web page, and that’s right. Google takes into account the anchor text to understand which keys to rank the page for. But usually, “white hat” link building tactics don’t provide control over the content of this text. And if you still try to find the “right words”, the search engine may penalize you.

• Link type: nofollow or dofollow. A dofollow is a regular link that conveys link weight and signals the authority of the page. Nofollow is a link attribute that shows the search engine that the referring web page does not want to transfer its weight. Interestingly, even in this case, they can affect the rankings (usually if the website has a high DR). 

• Location. It is important to place the link in an area of the page where it is more likely to be clicked. According to statistics, links that are closer to the beginning of the text on a page are more likely to be clicked on than those at the bottom.

Note: Speaking of link building as a promotion tool, it is also worth noting that it helps to attract constant and relevant traffic to a website.

Okay, we’ve figured out what is website SEO link building and what you should strive for. But there are many types of link building services, and which one will fit you most?

Types of SEO Link Building Services

When you dig deeper, you realize that there are many link building options and tactics, and even different categorizations of them: it can be paid and free, “white hat” and “black hat”. Let’s figure out all of them.

White Hat Link Building vs. Black Hat

White hat link building is quality links obtained naturally, as honestly as possible. This is the most credible way to build backlinks because this is how you get them organically (in most cases). Several tactics can be attributed to it:

• Unique quality content is still a trend, and it will never get old. It takes time and effort to create it, but if your content is truly useful, it will get organic backlinks with time.

Note: Don’t try to substitute human content with AI-written one, as it may work at first, but Google is already figuring out algorithms to detect AI content, and it will never rank as high as human-written. Moreover, it will never be truly unique because it’s just a compilation of what we already have online.

• Guest posts on trusted, relevant blogs. This is one of the best ways to get a quality link, but it requires effort and often an investment of money. 

• HARO (Help A Reporter Out). This is a platform where journalists seek answers to questions from experts (to include them in their stories), and experts can answer these questions and thus get into the media (and get a link to their resource). It’s free, and some people get epic links from news sites and the like.

• Communication on forums and activity in social networks with the placement of relevant links. It is important to ensure that the texts are natural.

• Publication in trusted directories. There are very few of them left — many have compromised themselves. Therefore, you should pay increased attention to the choice of site. Some of them are free, but for most of them, you need to pay. 

• Using content as a linkbait. Linkbait is like a magnet for links. It works similarly to clickbait headlines, which make even the most sophisticated Internet users click on them.

Likewise, linkbait content should force the user to share it on social networks, in the comments of a platform, or on their blog. This can trigger a reaction, for example, from some famous personalities who will pick up this content, and spread it further, and this chain reaction will lead to a surge in both backlinks and awareness of your content in general. 

Linkbait is often positioned as a bad tool that attracts an audience to a website by deception. This is true only if the content is misleading. But if it benefits the audience, then there is nothing wrong with creating it to get links. Every website owner wants to get a profit from all the efforts spent. 

It is difficult to create linkbait content, but if you manage to achieve the goal, the bonuses you receive will compensate for all the expenses. Just follow the basic rules of content generation and put the audience’s problems first.

We recommend using these techniques because they comply with Google’s terms of service and produce good results that can be maintained over time.

Our team at Lipsmm specializes in all types of white hat SEO link building — contact us, and we’ll find the best solution for your business.

Black hat link building is basically a way to cheat the system and bypass Google’s rules, as such links are not useful for users. This is quite risky because even if you do everything wisely, there is still a risk of getting penalties from Google. These tactics include:

• Spamming comments. Comments can be a good way to get links, but only if it doesn’t turn into spam. Some people leave many of the same comments on the same sites (or different ones) with complex academic jargon (to make the system think it’s a worthy comment), and other people just leave links and that’s it. Such actions often get a penalty from Google.

• Redirects. Imagine heading to one place online, but ending up at a different spot instead – that’s a redirect. If you’re shifting your site to a new location, using redirects is a smart move. However, some redirects are deceptive to search engines because they try to show different content to users and the Googlebot robot. 

• Complaints about competitors. Some webmasters, instead of building quality links to their websites, try to drown their competitors. To do this, they can order the same spammy links on freelance exchanges. This is an evil method, as it only makes sense to complain when you see that your competitors are really playing foul.

• PBNs (Private Blog Networks). Link builders buy old domains with high domain authority to use them as sites for link building. They are often filled with cheap AI content and used to link to other sites. Google’s algorithms are pretty good at “catching” such websites, although link builders use different servers to hide the sites’ interconnections. But if you get caught, the site’s ranking will drop significantly.

• Low-quality guest posts. Classic guest posting is a white tactic, but it can also become black in the hands of unscrupulous webmasters. Such posts are usually stuffed with keywords, the content is duplicated and does not carry much meaning. Such texts are often poorly written in terms of style, and grammar, and lately also supplemented with the use of AI.

There are many more black tactics, including link farms, using hidden text or links, adding links to plug-ins or themes, and even hacking websites to add links. They may bring you short-term results since it’s cheaper and faster than white hat link building services, but in the long run, these methods can only add to your problems of being blocked by Google.

Verdict: High-quality link building is not an easy walk, but it will pay back in the long run. Using white hat link-building is way safer and more effective than taking risks with black methods that will only bring short-term results.

Google Penalties: What Are They and How To Avoid

A Google penalty is an action that Google’s search engine takes against a website when it determines that pages on the site are contrary to the Quality Guidelines for Webmasters. If a website receives a penalty, some or all of the pages on that website will not appear in Google’s search results.

Everyone is afraid of Google penalties — that’s a fact. But the good news is that not everyone gets them, and even if they do, you can recover from any penalty. 

There are two types of penalties from Google: manual and algorithm. Usually the latter are used, and they occur when Google updates its algorithms (e.g. Google Penguin). 

If you get a manual lockout, you’ll see it in Google Search Console and get an email. This doesn’t happen in the case of algorithms, and you’ll have to catch it yourself — usually site traffic drops dramatically in these situations.

How to avoid all those penalties? Well, the most obvious way to avoid Google penalties is to not break the rules — play fair, and you can stay calm. For that, remember the most common reasons for getting Google penalties:

• Unnatural links to your site
• Unnatural links from your site
• Poor quality content
• Keyword overload
• Hidden text and links
• Hidden redirects
• Deceptive mobile redirects
• Structured data problem
• Spam

Avoiding black-hat SEO link building services is usually enough to secure your website from penalties. But you should also carefully watch your backlinks profile, as your competitors may try to drown you with black methods even if you don’t use them personally.

How Long Can You Have a Penalty?

The penalty may remain until you fix it. You can remove it by finding the problem, fixing it, and then submitting a review request using the Google Inspection Tool. Once Google confirms that the problem has been fixed, you will be notified.

How to Fix and Prevent Search Engine Penalties?

These three steps will help you find Google penalties and take steps to fix them:

1. Use Google Console to check for penalties and identify problem pages.
2. Work on repairing your reputation using Google’s guidelines.
3. Submit a request to review violations through the Google Inspection Tool.

The very first step in avoiding Google penalties is to know the reasons for receiving them. Therefore, use only white hat SEO methods to promote your website.

Tips & Tricks: How to Build an Effective Link-Building Strategy in 2023

Yes, it all starts with strategy. You can’t go blind and just try different tactics without a plan. So here are the main steps when you consider your SEO link building strategy:

1. Identify keywords for promotion

2. Determine the budget for link building. By the way, you don’t need to flood your website with backlinks in a few months if you didn’t have them at all before. A gradual and smooth approach is crucial.

3. Study link building techniques in your niche. To do this, analyze at least 10 major competitors and figure out what sites they use for placement.

4. Make a list of anchors to work with. You need to look at their ratio in the top search results in your niche to figure out how many and which anchors to use.

5. Find and collect relevant donors. For this, you can also use competitor analysis and choose the right resources for you. 

6. Prepare relevant content for posting on third-party resources.

7. Build a publication schedule for even link placement. It can be hard to do all alone (unless you have a team for it), so consider outsourcing some of the SEO link building.

Of course, it’s not just a strategy that leads to success, there are some other very useful tips we’d like to share with you:

• Remember that quality is always more important than quantity — it’s better to get one high-quality link than 50 poor ones. 

• Generate more authoritative, trustworthy, and unique content — give those other domains a reason to link to your content.

• Don’t believe those who promise you quick and easy results — this might have worked five or ten years ago, but now link building has become a much more complex task to complete. You still can get affordable link building services, but you should choose your contractor very carefully.

• In most niches, it’s cheaper to just pay for quality links than to pay people who are trying to get them for free.

These points might seem obvious to you, but they are core values in link-building that we can’t agree more with.

How Ahrefs Helps with Link Building

Ahrefs is one of the best tools not only for link-building but for SEO optimization in general. It contains a huge amount of data and many different tools to help increase search traffic. For example, you want to improve your Crypto SEO, and company provides solutions to identify where your activity is broken.

One of the first steps when you start working on link building is choosing keywords. This is harder than it sounds, but Ahrefs has separate tools to help you with this (both free and paid). But here we’re not going to talk about the tools, we’re going to talk about the metrics you should pay attention to when choosing keywords to rank for. So, here they are:

• Keyword difficulty — this score is based on the number of unique sites linking to pages in the top 10 of the rankings. Basically, it means how many links are needed for a certain keyword to rank in the top ten. Of course, this number is pretty average, and sometimes you can have fewer backlinks and still get to the top. But it can be used as a guide to understand (roughly) what you need to do to get into the coveted top ten.

• Search volume — it’s the average number of searches of a certain keyword per month. But beware that it’s not a number of people who searched it, e.g. one person could search the same keyword 30 times a month. Also, this number never equals to potential traffic you can get if you rank for it (even if it will be 20-30% from that number, you’re a lucky guy).

If you are at the beginning of your link-building journey, try to focus more on keywords with low to medium keyword difficulty but high volume. It may not be easy, but it’s almost impossible to rank high for a new site if you only choose very competitive keywords. So try to find a balance between volume and KD and go for it.

Bonus: Typical Mistakes in SEO Link Building

People are very creative and are constantly coming up with new ways to get backlinks to their sites. But it’s good to remember that not all of these ways are worth it because no one wants to get a penalty from Google or just waste efforts and not get results, right? Below we list the mistakes to avoid so that your link-building efforts don’t go to waste.

• Link explosion and uneven link buying
• Links from the footer
• The same type of links and monotonous link profile
• Links from websites under sanctions
• Links from non-indexed pages
• Links from pages with AI-generated content, low-quality content, and low uniqueness
• Links from sites created on constructors
• Links from websites where you can easily get an external link (message boards, site directories)
• Automatic link-buying services
• Links from pages where external links are already placed
• Links from sites with questionable advertising
• Donor and acceptor do not coincide on the subject or do not coincide on the region

It may be hard to check all those things by yourself and make sure you get a good link. And that’s where we can help you. The Lipsmm team is ready to provide you with the best SEO link building services that will fit your business and boost conversions. Don’t hesitate to contact us, even in case you just want to get a consultation.

Summary

In this article, we broke down the basics of link building SEO services and covered everything from natural link building techniques to practical tips on how to do it effectively. We hope it was useful for you and now you understand what to do next.

Link building is almost a science, and it takes time to understand it and become a pro. But at the same time, it’s a vital part of SEO optimization, and sooner or later you’ll need to choose a company that will provide you with quality link building services unless you are ready to do it all alone. Lipsmm is a marketing agency with a solid background in link building for different niches, and we’ll definitely find the right approach to your needs if you choose us.